VET Marketing and Advertising – Key considerations

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Marketing and advertising play an imperative role for both business holders and customers. It is very important for any business as it lets the business gain more customers thereby increasing business turnaround. However, there are certain key obligations which every RTO must be mindful of while engaging into marketing and advertising.

The RTO’s must honour all commitments made in any marketing or advertising materials. Over the years, ASQA has received several complaints about RTOs that make inaccurate or misleading statements in their marketing and advertising materials. Complaints received by ASQA about an RTO may lead to a regulatory action.

This short course is especially designed for VET workforce to develop an understanding of key considerations around RTO marketing and advertising to ensure that regulatory standards are consistently met.