Description
The concept of social media marketing has evolved over the years. A few years ago, the sole purpose of using social media channels was to generate website traffic. Today, it has developed into something more than just a place to broadcast content. You can have a social media marketing strategy in place to achieve a broad range of benefits from creating two-way conversations with potential customers to expand the reach of whatever you’re selling.
This short course on Social Media Marketing has been developed in consultation with the subject matter experts to educate business owners and marketing professionals about latest trends and strategies in online marketing to help promote their businesses on social media platforms.
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